WHAT IS ‘BRAIN HACKING’? TECH INSIDERS ON WHY YOU SHOULD CARE SILICON VALLEY IS ENGINEERING YOUR PHONE, APPS AND SOCIAL MEDIA TO GET YOU HOOKED…

[4/17/17]  The following script is from “Brain Hacking,” which aired on April 9, 2017. Anderson Cooper is the correspondent. Guy Campanile, producer.

Have you ever wondered if all those people you see staring intently at their smartphones — nearly everywhere, and at all times — are addicted to them? According to a former Google product manager you are about to hear from, Silicon Valley is engineering your phone, apps and social media to get you hooked. He is one of the few tech insiders to publicly acknowledge that the companies responsible for programming your phones are working hard to get you and your family to feel the need to check in constantly. Some programmers call it “brain hacking” and the tech world would probably prefer you didn’t hear about it. But Tristan Harris openly questions the long-term consequences of it all and we think it’s worth putting down your phone to listen.

Tristan Harris: This thing is a slot machine.

Anderson Cooper: How is that a slot machine?

Tristan Harris: Well every time I check my phone, I’m playing the slot machine to see, “What did I get?” This is one way to hijack people’s minds and create a habit, to form a habit. What you do is you make it so when someone pulls a lever, sometimes they get a reward, an exciting reward. And it turns out that this design technique can be embedded inside of all these products.

The rewards Harris is talking about are a big part of what makes smartphones so appealing. The chance of getting likes on Facebook and Instagram. Cute emojis in text messages. And new followers on Twitter.

Tristan Harris: There’s a whole playbook of techniques that get used to get you using the product for as long as possible.

Anderson Cooper: What kind of techniques are used?

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