BURN HOLLYWOOD BURN: MEMORIAL DAY REVENUE FALLS TO ITS LOWEST LEVEL IN NEARLY TWO DECADES

[5/29/17]  Memorial Day revenue at the domestic box office falls to its lowest level in nearly two decades; overseas, ‘Pirates of the Caribbean: Dead Men Tell No Tales’ makes up ground with a $208.4 million launch.

Memorial Day weekend was no picnic this year for Hollywood at the domestic box office.

Pirates of the Caribbean: Dead Men Tell No Tales may have won the holiday frame with a four-day haul of $77 million from 4,276 theaters, but it is the lowest start for any Pirates movie outside of the first film. It did make up ground overseas, where it found plenty of treasure with a $208.4 million launch.

While Dead Men Tell No Tales wasn’t sunk by bad reviews, the same can’t be said for Baywatch. In a surprise twist, Paramount’s R-rated adaptation of the classic TV show belly-flopped with a four-day gross of $23 million in a rare miss for Dwayne Johnson, who stars alongside Zac Efron in the Seth Gordon-directed big-screen adaptation.

Adding insult to injury, Baywatch even lost out to Disney/Marvel holdover Guardians of the Galaxy Vol. 2, which took in $25.1 million over the long holiday weekend to place No. 2.

Overall, Memorial Day weekend revenue at the domestic box office fell to its lowest level in 18 years, or $176 million, according to preliminary estimates from comScore. Baywatch is certainly a contributing factor, combined with several other 2017 summer titles that have underperformed so far, including Alien: Covenant and King Arthur: Legend of the Sword. Plus, Pirates 5 wasn’t able to clear the $100 million mark.


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