If you can’t sell enough food and booze, try marketing the toilet.
Slammed by soaring costs for food, labor and rent, New York’s bars, restaurants and nightclubs are using a growing crop of third-party apps and services to rent out their dining rooms, coat-check areas and even their bathrooms to make extra cash.
Luluapp — a mobile app that, for a fee, promises to direct tourists and other assorted weak bladders to the nearest available bathroom — says it has already signed up more than 100 New York restaurants and bars ahead of its summer launch.
“Instead of paying a lot of money for a Facebook or Yelp ad, we let restaurants promote a free drink or discount to our users” after they use the facilities, Luluapp CEO Paolo Cogliati told The Post.
Luluapp generates a digital “bathroom pass” charging anywhere from 99 cents to duck into a pizza dive to $5 for a swanky bathroom that offers lotions, super-private stalls and high-end hand towels. The restaurants get 65 percent of the fee.
“Restaurants do want to hear our pitch because it’s just so weird,” Cogliati says.
He declined to name any of the restaurants he’s working with, but Burak Karacam, owner of the swanky Pera Mediterranean Brasserie near Grand Central Terminal, said he got pitched by Luluapp and passed.
Instead, he decided to work with Bagbnb, a Rome-based luggage storage startup that claims to work with bars and restaurants in 60 cities worldwide, including 26 venues in the Big Apple.
Bagbnb, which splits its $6, per-bag fee with restaurants, has also expanded by offering commissions to tour operators, Airbnb hosts and hotels for suggesting its services to their lodgers.