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YELP TO HELP CUSTOMERS FIND GENDER-NEUTRAL BATHROOMS

In a blog post on Friday , Yelp said it would collect information from both customers and business owners in order to add a “Gender Neutral Restrooms” category to its listings. Yelp defines such restrooms as locking, single-stall toilet facilities accessible to people of any gender.

“At Yelp we thrive on inclusion and acceptance,” the blog post said.

Rachel Williams, Yelp’s head of diversity since November 2014, said the initiative, to be phased in over several weeks, marked the first time during her tenure that the company had sought to integrate a social issue into its website and app.

“The hope is that this feature gets business owners thinking about how they’re presenting themselves — who they’re supporting and why,” Williams said. “Maybe it will start some conversations.”

She said the idea for the new feature came from employees in Yelp’s products section who were “incensed” by efforts in some parts of the U.S. to curtail transgender people’s civil rights.

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