Google has been sued by a group of privacy advocates in the UK over improper collection of data from iPhone users. The search giant was sued by a group called Google You Owe Us for alleged misuse of personal data. The group says Google parent Alphabet Inc unlawfully collected personal information of iPhone users by bypassing the default privacy settings.
Bloomberg reports that Google plans to challenge the lawsuit and has said there is no merit in the case. The group says Google breached privacy of 5.4 million iPhone users and each of these users stand to get several hundred pounds in damages if they successfully prove the case. Richard Lloyd, a consumer advocate leading the case said the lawsuit is intended to send a strong message to Silicon Valley tech giants that they are willing to fight back in case laws are broken.