Lyft is testing monthly subscription plans for high-frequency users, a sign that the company is shifting toward a Netflix or Spotify model for transportation.
The terms of the subscription models seem to vary, but appear targeted at users who spend up to $450 on ride-hailing a month. One all-access pass offered up to 30 standard Lyft rides for $199 a month, another was priced at $300, and another at $399 for 60 rides. Individual rides up to $15 were covered under the all-access pass. It wasn’t immediately clear how users would be charged for rides that exceed $15.
Lyft CEO Logan Green mentioned these subscription plans were the future of his company during a press event Wednesday to announce a partnership with auto parts producer Magna to build self-driving cars. “We are going to move the entire industry from one based on ownership to one based on subscription,” he said.