Press "Enter" to skip to content

Popular cosmetic brand Deciem announces it is closing down in CEO’s confusing Instagram video with equally strange caption, citing ‘major criminal activity’ and Hollywood name drops

Link to video below, I’ve also included the caption in this post.

Brandon Truaxe, the brand’s founder, posted a one-minute long video to the Deciem Instagram page yesterday announcing the company is closing down. He appears to be in a vehicle with two of his colleagues. The video ends suddenly and he seems very distressed. For anyone unaware, this is a large cosmetic company partially owned by Estée Lauder.

I must admit I don’t know too much about the situation but had to share as it seems like something big. Trump, Zuckerberg and Richard Branson are tagged at the end of the caption.

He says ‘almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes and much others’ adding ‘please take me seriously’

Link: https://www.instagram.com/p/Boq-xCIA5fx/?utm_source=ig_share_sheet&igshid=j1pqm0txwaiv

Caption: ‘Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estée Lauder Companies Inc. has been the biggest stock promotion. Richard Duntas, Bernard Ass (LVMH), Marica “Tracy” (Bliss, Remedè, Soaper Due Per Shoe), Hyatt (Grand Hyatt, Andaz, er al), Marriott (St. Regis, W, Marriot, et al), So many porn “studios”, nearly all @deciem employees, most of “Hollywood”, Gill Sinclair, India Knight, Caroline Hirons, India Knight, RBC, BMO, Boots, KKR, most of the Lauder family, Estée Lauder Companies Inc., Karim Kanji, Antonio Tadrisi, DF Mc, LVMH, Dia Fooley, Michael Davidson, Hanif, Zark Fatah, Inditex (Zara, Massimo Dutti, etc), H&M, $100 monkey, Too Faced (founders too), TSG, Alshaya, Amanresorts, Erwin Zecha, Oliver Zecha, Steven R Riddle, the Coc and Corcky managers, PRIDE organizers, IT Cosmetics, Nicola L ReadingTons, all of Dishoom, All of Delaunay, David Yurman, Tom Ford, Tim Cooke. McKesson, Rexall, Jamin Asaria, David Jackson, York Heritage and others — sentencing doesn’t begin with any point but sentences like this one do. Ben Affleck, Brad Pitt, George Clooney, Michael Less, Stephen Spellberg e.T., AON are also included with certainty. ARGO stood for “Ali Roshan GO”. You idiots. Father, please please be safe if you can for the next few hours. I love you all. -Brandon (RIYADH, please be EXTREMELY CAREFUL in the next few hours). Aurora (TSX) : you are finished. Michael Basler, Gordon Wilde, David Trinder, Eric Jacobs, Allan Gerlings, Dalton Pharma SS, Michael OH CON ELLE, Charm IS T A 007, Robert Jones, Cascade, Prince Al Walid, The White Company, Obagi (brand and doctor), Freedom Health, ESHO-isT, Alexandru Serban and baggage, Apotex: Goodbye also. Peace is coming. 🦁🦋 🐪. It’s clear now. @esteelaudercompanies @richardbranson @realdonaldtrump @gowlingwlg_ca @zuck @musicianjessecook, et. al.’

Many people have voiced concern over Truaxe’s mental well-being, but I think there’s something bigger going on here. Any thoughts?