As cannabis products enter the mainstream, two markets remain largely untapped: Women’s health and sexuality.
While various compounds in cannabis have long been thought to alleviate symptoms associated with pain and stress from menstruation, there hasn’t been a lot of research to back it up.
Foria Wellness, a Venice Beach-based startup, is seeking to change that. The startup released a line of products — including lotions, sprays, vaporizer pens, and marijuana suppositories — designed to help women with everything from treating menstrual pain to having orgasms.
While Foria’s “Relief” product has been nicknamed a “weed tampon,” it’s not exactly that. Rather than a cotton device, it’s a suppository pill that when inserted into the body quickly gets absorbed.
“Women have been saying [cannabis] works for 10,000 years,” Foria CEO Mathew Gerson told Business Insider in a recent interview. “And I don’t think men have been listening.”
Foria’s suppositories are forming the basis of an observational study of about 400 women to see how marijuana-based products impact the symptoms associated with menstrual cramps.
So far, Foria has raised $2 million in a funding round led by Gotham Green Partners, a cannabis-focused venture capital firm. The company’s THC-filled products are available in Colorado and California, where cannabis is legal for adult use. They will be available in Canada once legalization goes into effect later this month.